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MARKETING POINT. Loyalty: Winning & Retaining Customers
MARKETING POINT. Loyalty: Winning & Retaining Customers
1st international conference
Location: Moscow, Renaissance Moscow Monarch Centre Date:November 17, 2016
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Loyalty outlook. Reload your loyalty in accordance with new challenges. Drive your business based on customers experience.
Winning & Retaining Customers Conference will gather more than 300 C-level executives of Russian and foreign major companies of loyalty industry to look into the future of loyalty world and learn about new trends and technologies to develop and improve their business.

The economy is undergoing another crisis. As a result, more people have become more rational in shopping and reduce their budgets and getting used to adjusting to a current economic situation. The demand is decreasing, and customer behavior transformation is obvious. The right time to refresh loyalty programs is now.  It is a driving force in winning and retaining customers. The “old school” models of loyalty programs no longer motivate customers to do repeated purchases and be loyal. We need a total reload: new approaches, ideas, technologies, service – everything that will help to win in fighting for customer attention. 

Why you should attend

We focus on global trends and successful Russian case studies

3 conferences in 1: parallel streams and workshops

More than 8 economic sectors

B2B and B2C

Among speakers

Sergey Sinyagin
Lluis Martinez-Ribes
Ajit Sivadasan
Artur Bortsov
Arseniy Ulanov
Piotr Rozanski

Hot Topics

  • Neuroscience applied to marketing challenges
  • Big Data
  • Predictive Analytics
  • Customer Experience Case Study: Retail/FMCG, B2B, Finance, Telecom
  • Evaluation of Loyalty Program Effectiveness
  • Loyalty Program Partnership
  • Digital Era

Who should attend

  • CEO, VPs
  • Business Development Executives
  • CMO
  • Sales Executives
  • Loyalty and CRM Executives
  • SMM Managers
  • Brand Managers
  • Analysts


Organized by

ATO Events
                                           Evening cocktail sponsor
Ренессанс Москва Монарх Центр
                          In cooperation with
U.S.-Russia Business Council (USRBC)
                          Research partner
                         Partnership support
Frank Research Group grayling
texterra july group konfael E-commerce Kapibara
                                       Official translator of the conference
                          Media partners
Interfax Финам Корпоративный менеджмент Cfin Altinvest Библиотека лояльности Business Family CRM practice Tochka prodaz Sostav Sponsor Consulting alpina Event Live NBJ Национальный банковский журнал Пустой