DAY 1, 21 NOVEMBER

10:00 Session 1. Marketing

• Promoting airline services: what’s in store today
  Boris Rybak, General Director, Infomost Communications

• Airline Marketing policy in the changing market conditions
  Wolfgang Schmidt, Regional Director, Russia & CIS, Lufthansa

• Competitiveness: creating integrated values
  Vladimir Kamynin, Director, Business Development, Domodedovo Intl Airport

• Airline and Bank Joint Marketing Projects: International Experience
  Michael Berner, Vice-President, Citibank

• Making Loyalty Program Valuable for a Customer and Profitable for an Airline
  Ivan Semenov, Consultant, Sputnik Labs

12:00-12:20 Coffee break

12:20 Session 2. Distribution

• Internet as a sales environment
  Alina Kraciun, Regional Director Products and Solutions, Amadeus IT Group

• Avantix.ru: a new way of distribution
  Peter Kapitsa, Executive Director, Avantix

13:30-14:30 Lunch

• On-line Business: Threat to GDS?
  Niklas Andreen, Regional Managing Director, Galileo International

• Travel agency workflow optimization
  Andy Dowling, Technical Director, Sabre Travel Network

• Effective multi-channel distribution management: flexibility is the keyword
  Stefan Auerbach, Senior VP Sales, Lufthansa Systems

15:30-16:00 Coffee break

16:00 Session 3. LCC: New Format

• What’s So Special about Low-Cost Carriers’ Marketing and Sales
  Marc-Kristian Gerdes, Manager International Marketing, Germanwings

• Combining Low-Cost and Traditional Carrier Elements: airBaltic Experience
  Gunther Sollinger, Vice President for Strategic Planning, airBaltic

• Start-up Marketing for a Start-up Airline in Russia
  Elena Ponomareva, Director of Strategic Planning, Sky Express
  Valery Fatkoullin, Marketing Director, Sky Express

17:00 Cocktail Reception

DAY 2, 22 NOVEMBER

10:00 Session 4. Airline / Agent Interaction & Settlement

• BSP-Russia: status and perspectives
  Vladimir Proskurin, IATA

11:30-12:00 Coffee break

Discussion

Invited participants:

• Denis Matyukhin, General Director, Aeroclub
• Andrey Safrygin, Russian office Director, Carlson Wagonlit Travel
• Sergey Kiryushun, Deputy Director, Aeroflot – Russian airlines
• Alexander Rouss, Vice President, Transport Clearing House
• Leonid Tarasov, General Representative, Delta Air Lines
• Tatiana Geratshenko General Manager, American Express
• Nikolay Zverev, Director, Air Ticket Sales, Sodis

13:30-14:30 Lunch

14:30 Session 5. Staff Training

• Training staff for corporate travel agencies: problems and perspectives
  Ekaterina Scherbakova, General director, Corporate Travel Academy

• Staff Training for Agencies: Staff agency point of view
  Karina Yakovleva, General director, Business Travel Job

• Specifics of training staff for airline sales departments
  Yuriy Grigoriev, General director, Aviabusiness School

• Travel agencies staff training system in Ural region
  Elena Fedorova, General Director, Club Wings